There are countless ways to use stickers, but they all have one thing in common: They can make things more eye-catching and interesting.
And that’s why sticker packaging is such a great tool for businesses, especially online businesses. In an age where anything and everything can be sold online, it’s important to find ways to set your products apart from the rest.
One way to do this is by using custom stickers on your packaging. Here are four tips to help you create standout sticker packaging that will help your products sell:
- Reflect your brand’s identity
Stickers are a great way to show off your brand’s personality. If your brand is fun and quirky, use colorful stickers that reflect that. If it’s more serious, go for a clean and classic look with silver stickers.
Or maybe, your business is focused on sustainability? Not only use stickers to share that with your customers, but opt for a biodegradable paper sticker material to create a cohesive branding experience. Either way, make sure your stickers accurately represent your brand.
- Launch a limited edition
Everybody loves a good limited edition, and releasing a product with sticker packaging is a great way to create one. This will not only help your product stand out, but it will also generate a buzz that can help increase sales.
Why? Because the product is not available to everyone, those who are able to get their hands on it feel as though they have won something special. A simply and eye-catching holographic vinyl sticker can help distinguish your limited edition from your standard range.
- Use packaging seals
Packaging seals are little stickers you can place over your packaging lids to secure your products. But they are much more than a functional extra layer of protection.
In fact, such seals are a great way to make your product look more high-end and luxurious. Choose a premium material like gold or silver to really make your seals stand out.
- Go green
Consumers are becoming increasingly aware of the sustainability of their purchases. Cater to that and do your bit for the environment by investing in eco-friendly product packaging.
Stickers are actually a great way to be more environmentally friendly. Many sticker makers offer completely biodegradable sticker materials you can use to brand your packaging. Create stickers that are not only good for the environment, but also look great.
By following these tips, you can create sticker packaging that will help your products sell. So get creative and have fun with it! Are there even more tips and tricks you can think of? Let us know in the comments below.